Case Study

Softie (Sam Soko, Kenya 2020) is a deeply personal documentary that captures what is the generally accepted norm of doing politics in East Africa. It uses the complex life of photo journalist turned activist Boniface Mwangi to tell a larger story about belonging, politics and what it means to be Kenyan.

Using creative documentary storytelling as a tool for engagement and reflection, Softie built a community of Kenyan citizens who were informed and emboldened to challenge the status quo through the power of their vote. The impact campaign was centered on enabling an environment for increased active participation to foster more progressive and accountable leadership in Kenya, targeting in particular the young generation.

ActivismAfricaIndustry Programme